Brand
BRAND ASSETS
Current brand system for Track Birthdays. Some elements may be refreshed as the app evolves.
Logo
No additional lockups or variant files are available yet. A full press kit will be added here when available.
Color Palette
--ink · #211713 Text, borders, shadows
--cream · #fff4dc Page background
--paper · #fffaf0 Card surfaces, nav
--orange · #ff7a1a Primary accent, CTAs
--pink · #ff4fa3 Secondary accent
--lime · #c7ff4d Highlight, primary buttons
--blue · #60d7ff Tertiary accent
--brown · #8f5730 Eyebrow labels, muted headings
--muted · #7c6456 Body text, secondary copy
Dark mode uses #f5e6d3 ink, #08090a cream, #1a1612 paper, #ff7c1f orange, #ff60b5 pink, #d2f552 lime, #6ee4ff blue, #c9a482 brown, and #a89379 muted.
Typography
Archivo Black
Display and headings: always uppercase, tight letter spacing (-0.06em to -0.08em), and a compact line height. Used for page titles, section headings, version numbers, and the logo mark.
Inter , 400 through 900
Body copy and UI text, including paragraphs, labels, navigation, buttons, and captions.
Usage Guidelines
- Do: use the logo at its original proportions and on a plain, contrasting cream or near-black background.
- Don't: recolor, stretch, rotate, or add effects to the logo mark.
- Don't: use the brand name or logo to imply official endorsement of a third-party project without permission.